Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.

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Does your business need more money? If so, you should know that there is money for it out there, you just have to know how to ask for it properly. If you need money either for a new or an existing business, then you will probably struggle for a bit with getting a grant, but it’s not impossible to do. Non-profits are usually the ones getting grants for services that benefit communities or specific groups.

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So you have finally taken the plunge and are either starting a franchise from scratch or have bought an existing branch. If you are thinking about running a franchise as a small business, you should have a good idea of what it takes to run it, from the day-to-day operations to the administration tasks. You should have also decided how involved you will be in the daily running of the business.

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In this article, we give you an overview of the basics of limited company tax as written by the senior accountant from Dolan Accountancy. This includes the various taxes you will be liable to pay (or collect) as a limited company, and when you have to pay them.

Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!

The process for registering a UK limited company can now be completed entirely online, without the need for any paper documentation. As you work your way through the company formation application – whilst you may not know it – you are providing the information for 3 key documents that you need to register a limited company. Here we explain what these documents are.

As someone who is looking to start a business, you’re going to need a suitable structure to get your business off the ground.

The private limited company is the most popular company structure in the UK and is ideal for business owners who want to protect their personal finances and make a professional impression.

This structure comes with several benefits, including:

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Rather than being set in stone, the hourly or daily rates for most contract and consultancy roles are open to negotiation. Whether you are starting a new role, or about to renew an existing contract, here are some things to bear in mind when trying to optimise your contract rate.
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It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:

I’ve worked for over 20 years in small and large organisations. I’ve worked with a variety of stakeholders, from the most senior to those who were contracting or consulting in the firms, as well as front line customers and clients. I know what it’s like to work with difficult stakeholders, especially those that you have to work closely with and those who you have to rely on to help you deliver your objectives.

You are bound to incur a variety of travel-related costs as a limited company owner. Most of these costs can be paid by or claimed back from, your company.
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The thought of establishing your own business, where you can be your own boss and steer your business in the direction in which you’d like it to go, remains only a dream for most people. However, if you’re among the few who have been brave enough to start a small business, has turning it into a profitable franchise ever crossed your mind?

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Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.

When most people refer to a ‘company’, they usually mean a private limited company which has shareholders. However, there are several other types of company which all serve a different purpose. The types of limited company are the company limited by guarantee, a private company limited by shares, public limited companies and private unlimited company.
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Hiring employees to your business is a sign of growth and expansion and something that should be celebrated. However, it can be a daunting process, especially if you don’t have any experience in hiring staff and employees. You must therefore be prepared to ensure that you have made a good decision and hired the right person.

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Your new business may have a promising product and high-value clients, but if they don’t pay for your goods and services, then your venture could quickly fail. Therefore managing your small business invoicing is a vital part of running any business. Having a comprehensive understanding of what needs to be included in an invoice and common billing mistakes can also benefit your cash flow.
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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.

LinkedIn is a professional platform for businesses to post job listings, promote their services, and post what people do in their day-to-day life. Whether a premium member or not, LinkedIn provides many advantages for small businesses to connect with individuals as well as search for any upcoming events and webinars that could benefit the business. Keeping your LinkedIn profile up to date is just the start of growing your business, and here is how you can continue to grow your small business on LinkedIn.